BFS-NYC 2019 Speakers – Five Questions with Lars Scofield

Lars Scofield

What trends do you see most affecting the future state of the Boutique Fitness industry?

Mainstream population adopting wellness and fitness, group exercise proliferation into different lifestyle levels (e.g. professional networking, social events, dating, employment team building activities etc), in-home exercise market share, value-based big box gym market share and outdoor physical activity adoption.

Who or what inspires you as a business owner and why?

I’m inspired to make a difference in people’s lives. The most fulfilling aspect of being a boutique fitness owner is having an impact on lives and creating an environment where powerful transformational changes take place, where physical activity begets physical health, which leads to mental, emotional and spiritual health. I also love creating vibrant and thriving communities that strengthen and deepen relationships among members for purposes of achieving common interests and goals. Group exercise is a phenomenon that creates a sense of belonging to a community, which inspires and motivates people and creates energy that pushes people to achieve their goals and become healthier on all levels.

What is one of the most important lessons that you have learned as a studio owner?

That passion and hunger for fitness and being part of something bigger is the most important driving force in achieving buy-in by the team, which creates a thriving and vibrant work culture. Yes, being educated and having relevant experience are important qualities that will contribute to professional success, but at the end of the day hunger and passion for the brand and community is what best positions employees for success.

What do you love most about being a studio owner?

Being a part of the transformations that take place among members of the community. We not only provide a platform for transformation to take place, but we’re a part of the journey and we get to experience and share it with our members.

What book, video, podcast, Ted Talk, etc. that has influenced your management philosophy and why?

I can’t point to a single external source. My years in Corporate America management are relevant to boutique fitness management. We empower our managers and let them lead and make mistakes, but provide a safety net and support which allows them to learn from their mistakes and grow professionally and in life.