What trends do you see most affecting the future state of the Boutique Fitness industry?
Two trends that could affect boutique fitness negatively are virtual/home-based workouts like Pelaton and the high cost of small businesses in NYC. That said, the pie is getting bigger and many more people working out.
Who or what inspires you as a business owner and why?
I’m inspired by all the first-time students. Those who have never worked out—or not in a very long time. Since our vibe is welcoming and non-judgmental, we get many women who find us and change their lives to include fitness. I’m also inspired by the intense start-up culture of NYC with amazing new businesses like the Wing and Ask Tia.
What is one of the most important lessons that you have learned as a studio owner?
Determine what you are not good at and find a work around—hire someone, find a consultant, find a partner, etc. Throw a lot at the wall—continuously innovate, keep what works and ditch what doesn’t, but don’t get stale. And develop your secret sauce: Know it, nourish it, market it and build it into your point-of-difference in a crowded field.
What do you love most about being a studio owner?
The best parts of being a studio owner, for me, are flexibility, seeing clients find fitness and building a close community.