Contributed by Chris Gallo, VP of Business Development for ClubReady
My advice would be to post price for only for some sort of intro offer OR instead create a seamless, low barrier single trial class signup that can be done online to get the person in the door to get immersed into the real studio experience.
Contributed by Brittany Welk, Co-Founder & COO of LadyStrong Fitness
I don’t believe you should post your pricing on your website, especially if you are a small individual location. I think it allows the public to make an opinion based on human nature of fear of investment without evening getting the opportunity to see the value provided.
Contributed by Susan Rothman, Multiple Franchisee Owner, Pure Barre Chicago
Some brands have found success by not showing pricing online and instead, connecting with prospective clients 1:1 before their first visit or purchase. This studio-directed contact provides the opportunity to shift the focus from price to relationship-building, so selling comes from a consultative stance (who is the client and what do they need?), not a transactional, priced-based one led by the client. There are certainly additional factors to consider when it comes to this approach, but it’s a powerful strategy when executed well.