The BFS Academy provides business management education & training to studio owners and managers who want to learn proven business methods that will vault their studio to the next level.

Our Presenters are educators, studio owners and industry executives who possess deep functional knowledge and expertise on studio management and operations

Our Trainings cover topics such as customer acquisition, retention, instructor management, sales automation, social media marketing, general operations, business technology and more.

UPCOMING TRAININGS

Thursday, July 18th

LIVE ONLINE

3:00pm EST / 12:00pm PST

Live Webinar: How I Built This: The Anatomy of a Successful Facebook Boosted Post

Boutique studios can benefit from turn-key ad execution using best practices in digital marketing with special focus in small businesses in the fitness, beauty and wellness industry. 

Most times, studio owners boost advertisements on Facebook thinking they are instantly increasing their opportunities and online presence. These ads are a first step to running an online ad but there is so much more that meets the eye to making a boosted post strategically successful! Learn the “hows”, “whys” and “whos” of building a successful boosted post in Facebook. Whether you’re a first timer or seasoned in running ads, this training could be the first shift needed to turning your ads from spend to return (on investment)!

In this live, online training, you will learn:

  1. What your online presence needs to improve
  2. How to determine your boosted post success capabilities
  3. How to implement changes to how you are measuring, tracking and growing your studio with Facebook advertising

Complimentary Registration courtesy of The Business of Fitness.

Training Duration: 30 minutes

Wednesday, July 24th

LIVE ONLINE

4:00pm EST / 1:00pm PST

Live Webinar: The Conversion Conversation: How to Attract & Retain New Clients

Waiting for January revenue to build our bottom line is not a best practice to grow your revenue in the second half of 2019!  Join Certified Business Consultant, KK Hart, to learn how to maximize the marketing best practices that has helped businesses grow instantly, and start streamlining the sales- regardless of industry seasonality! Learn 4 best practices to retain and nurture new clients, through creating and sustaining initiatives and processes that meet their needs and desire to take action now (not just in January)!

In this live, online training, you will learn:

  1. Define attraction principles
  2. How to determine who is responsible for your sales and marketing outcomes
  3. Implement and train your team to execute a proven 4 step sales process

Complimentary Registration courtesy of The Business of Fitness.

Training Duration: 30 minutes

Thursday, August 1st

LIVE IN PERSON

8:30am – 9:45am

Hyatt Regency, Reston, VA

Pricing Models for Today’s Consumer 

Effective pricing strategies are critical to your studio’s success yet pricing is more complicated than ever with Dynamic Pricing, Tiered Pricing, Memberships, Class Packs, Loyalty Programs and more.  Which pricing methodology is best for your studio and your students?  Should you charge the same price for every class or should you set higher prices for the sold-out classes taught by your rockstar instructors?  Should your most loyal students pay the same price as new members? Get answers to these questions and more in this 75 minute intensive training led by Roxy Borger.

In this session, you will learn

  1. How to price for your erratic, sporadic and steady customers
  2. The pros & cons of dynamic pricing
  3. How to develop & implement an effective membership model

Registration Fee – $50 + registration to BFS-DC

Thursday, August 1st

LIVE IN PERSON

11:30am – 12:45pm

Hyatt Regency, Reston, VA

Sales Strategies Essentials For Studio Owners 

Sales Funnel, Leads, Drip Campaign, Nurturing, Conversions, Retention, LTV are all key elements of an effective sales strategies and mastery of these concepts can drive revenue and help you vault your studio to the next level.  In this dynamic & interactive 75 minute intensive training, BFS Faculty Member Roxy Borger will show you how to develop and implement a sales program for your studio and how to train each member of your team from the front desk staff to your rockstar instructor so that everyone contributes to your studio’s success.

In this session, you will learn

  1. How to develop and implement a sales program at your studio
  2. The key concepts to incorporate in your initial communications with your new customers
  3. How to optimize the lifetime value of new customers

Registration Fee – $50 + registration to BFS-DC

Thursday, August 1st

LIVE IN PERSON

2:30pm – 3:45pm

Hyatt Regency, Reston, VA

How Your Instructors Can Build Community, Increase Retention and Drive Revenues

Yes, your instructors can be instrumental in helping you build community, retain your members & drive members. In this high-energy 75 minute session, BFS Faculty Member Steve Feinberg will share exactly how you can motivate and incentivize your instructors to contribute directly to your studio’s growth. You’ll learn how to train your staff to deliver a  “BEST-in-class” experience that creates an emotional connection between members and your studio that keeps them coming back as well as how to teach your instructors to easily promote their classes when they’re not at the studio

In this session, you will learn

  1. Why the start + end of every class is critical
  2. How to make the actions behind the experience replicable
  3. Why your Instructors are the relationship managers + sales/marketing frontline

Registration Fee – $50 + registration to BFS-DC

Thursday, August 1st

LIVE IN PERSON

4:15pm – 5:30pm

Hyatt Regency, Reston, VA

Delivering Experiences that DELIGHT Your Clients

As Maya Angelou famously said, “people remember how you made them feel” and, in this 75 minute interactive session taught by BFS Faculty Member Roxy Borger, you will learn proven business methods that will DELIGHT your students and convert them into Brand Ambassadors.  From the way that your staff greets potential students on the phone and at your studio to your follow-up with guests and recognition of your most loyal members, everything that you and your team so can contribute to providing a 5 Star experience for your students.

In this session, you will learn

  1. The fundamentals of delivering a superior customer experience to your clients
  2. Which business systems and technology platforms to capture your client’s feedback 
  3. How to train & reward your entire staff for delivering a superior experience to each client every day

Registration Fee – $50 + registration to BFS-DC

REGISTER FOR YOUR BFS ACADEMY TRAININGS TODAY

PAST TRAININGS

Friday, July 12th

LIVE ONLINE

2:00pm EST / 11:00am PST

Live Webinar: From Big to Boutique: Fitness Tech, Tools & Tips to Automate and Monetize your Business™ Team & Profitability!

Let’s talk about what can help you to do more of what you love and less of what keeps you from growing your business! Large companies like Amazon, Apple, Disney and Tesla are notorious for their accomplishments, but have you ever considered what aspects of their success are replicable for your boutique business?

Discover your true growth potential through learning how boutique fitness can utilize the 3 successful hacks and proven best practices of visionary businesses made to last, by creating a foundation for long term success without adding to your workload! Snag the technology, systems and processes that big businesses use to drive growth and go from great to better. Learn how to implement the strategies needed to automate and monetize your business for long term growth, like a #boss!

In this live, online training, you will learn:

  1. How to determine your defined outcomes
  2. The 3 tech tools and tips to implement now and in the future!
  3. How to devise a strategy to develop your team to think and act differently about their roles in your business!