On boarding clients at yoga and Pilates studios can be particularly burdensome. This may involve asking clients to fill out paper forms, followed by a staff member keying the data into the core management system. Alternatively, on boarding at other studios may involve clients dictating their information to a receptionist at the front desk.  Manual...
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By K.K. Hart We’re just a couple months into the new year, which means you may be still be looking to attract “resolution-focused” clients. However, I want to encourage you to, instead, focus your energy and effort towards long-term goals and clients—individuals who align with your target demographic and with your mission statement—instead of those looking...
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Amy Hochhauser Co-Founder and CEO of JoyRide Cycling + Fitness BrandCulture (not a typo, think MindBody), is your company’s unique DNA. It’s a living, breathing manifestation of your organization’s purpose and core values. In today’s overexposed society, it’s no longer sufficient to just create an external image as a way to influence prospects and clients....
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Curated from PRWeek March 28, 2018 by Diana Bradley A few years ago, Carolyn Tisch Blodgett’s mother bought a Peloton, an indoor cycling bike that connects to the internet. “She loved it, and I didn’t understand what was so great about it,” Blodgett says. Fast-forward to current day, Blodgett not only gets it, but it’s her...
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SPONSORED POST Kelsey Fuson, Marketing Manager at BurnCycle, focuses on bringing their unique brand to life in the form of marketing campaigns, studio events, and community partnerships. Before Venga, she felt like she was missing out on an opportunity to connect better with clients through a regular cadence of engagement. MINDBODY alone was not enough....
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Barbara Chancey Owner & Founder of Indoor Cycle Design   After the grand opening shindig and your studio is running smoothly, many assume the honeymoon will last forever. However, successful owners know that anything “new” will trigger momentum, but sustaining momentum is the secret sauce and why some studios thrive while others fail. With a...
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BFS hit NYC last month for the second year in a row.  Offering the same insights we have come to expect from this conference, with a wealth of information on the state of the industry, the future of the boutique sector, and best practices for keeping your business at the forefront; BFS 2019 did not...
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When it comes to growing your business, keeping your clients happy is essential. Here are three expert tips for client retention. 1. Ramp up your rewards program Did you know that 74% of businesses that offer a reward program see an increase in client retention? Offer points for actions you want to encourage, such as...
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[solidcore] CEO & Founder Anne Mahlum to Keynote at Boutique Fitness Summit in Washington, DC on August 1st, 2019 Washington DC (May 15, 2019) — BFS, the trusted fitness community hub for business management solutions, announced that Anne Mahlum, founder and CEO of [solidcore], will keynote at its intimate, immersive one-day summit in Washington, DC....
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Stephanie Moran What trends do you see most affecting the future state of the Boutique Fitness industry? Consumers are increasingly purchasing multiple memberships to get a complete and well-rounded work out and they want fitness on demand. Not to mention the MB acquisition by Vista. Who or what inspires you as a business owner and...
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