A landing page can be a powerful tool for Fitness Business owners looking for ways to promote their business and convert leads into members. Understanding Your Traffic How are landing pages different than a page on your website? First, let’s talk about the traffic you are looking to capture: inbound vs. outbound. Inbound traffic is...
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By WellnessLiving   If you run a boutique fitness studio, client retention should be your top priority. Do you have a strategy in place to keep your clients coming back? Are you working on keeping them happy and developing long-term relationships? Is client retention even on your radar? If you answered no to any of...
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By FitGrid How to set reasonable goals and measure your success in reaching your studio’s ideal profit margin. The fitness industry is becoming more and more crowded with competition, and it may seem difficult to keep up with all of the marketing trends that come with the territory.  Whether you own a small studio or...
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By Emily Rittenhouse You all want clients to feel welcome when they walk through your door every day. After all, it’s that sense of community, family, and inclusivity that keeps clients coming back—and bringing their friends along. It doesn’t happen overnight, but with the right people, space, and partners, you’ll be growing your tight-knit “fit...
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Small, intimate, specialized spaces for fitness are rising in popularity – and the numbers prove it. The pilates and yoga market? Sized at just over $12B. The number of Americans who belong to a fitness studio? 18.2 million. The number of CrossFit boxes as of 2018? 15,000 in 162 countries. This is good news for...
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As a gym owner, you’re responsible for your members, employees, and overseeing the programs. You’re the captain of your ship, so to speak, and it’s your job to keep everyone afloat! So when you hear of new ideas and new programs for your gym, like kickboxing and boxing, it’s understandable that you would want to weigh...
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Sponsored by FitGrid When it comes to retaining clients at your studio, it’s critical to consider the balance between using a platform that will automate your efforts, and pushing up your sleeves to do the work manually. With automation – the notion that a studio can trigger ongoing communications to its clients is attractive and...
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On boarding clients at yoga and Pilates studios can be particularly burdensome. This may involve asking clients to fill out paper forms, followed by a staff member keying the data into the core management system. Alternatively, on boarding at other studios may involve clients dictating their information to a receptionist at the front desk.  Manual...
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By K.K. Hart We’re just a couple months into the new year, which means you may be still be looking to attract “resolution-focused” clients. However, I want to encourage you to, instead, focus your energy and effort towards long-term goals and clients—individuals who align with your target demographic and with your mission statement—instead of those looking...
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Amy Hochhauser Co-Founder and CEO of JoyRide Cycling + Fitness BrandCulture (not a typo, think MindBody), is your company’s unique DNA. It’s a living, breathing manifestation of your organization’s purpose and core values. In today’s overexposed society, it’s no longer sufficient to just create an external image as a way to influence prospects and clients....
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