BFS Partners

Small, intimate, specialized spaces for fitness are rising in popularity – and the numbers prove it. The pilates and yoga market? Sized at just over $12B. The number of Americans who belong to a fitness studio? 18.2 million. The number of CrossFit boxes as of 2018? 15,000 in 162 countries. This is good news for...
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As a gym owner, you’re responsible for your members, employees, and overseeing the programs. You’re the captain of your ship, so to speak, and it’s your job to keep everyone afloat! So when you hear of new ideas and new programs for your gym, like kickboxing and boxing, it’s understandable that you would want to weigh...
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Sponsored by FitGrid When it comes to retaining clients at your studio, it’s critical to consider the balance between using a platform that will automate your efforts, and pushing up your sleeves to do the work manually. With automation – the notion that a studio can trigger ongoing communications to its clients is attractive and...
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On boarding clients at yoga and Pilates studios can be particularly burdensome. This may involve asking clients to fill out paper forms, followed by a staff member keying the data into the core management system. Alternatively, on boarding at other studios may involve clients dictating their information to a receptionist at the front desk.  Manual...
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SPONSORED POST Kelsey Fuson, Marketing Manager at BurnCycle, focuses on bringing their unique brand to life in the form of marketing campaigns, studio events, and community partnerships. Before Venga, she felt like she was missing out on an opportunity to connect better with clients through a regular cadence of engagement. MINDBODY alone was not enough....
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When it comes to growing your business, keeping your clients happy is essential. Here are three expert tips for client retention. 1. Ramp up your rewards program Did you know that 74% of businesses that offer a reward program see an increase in client retention? Offer points for actions you want to encourage, such as...
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