Sales & Marketing

A landing page can be a powerful tool for Fitness Business owners looking for ways to promote their business and convert leads into members. Understanding Your Traffic How are landing pages different than a page on your website? First, let’s talk about the traffic you are looking to capture: inbound vs. outbound. Inbound traffic is...
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By FitGrid How to set reasonable goals and measure your success in reaching your studio’s ideal profit margin. The fitness industry is becoming more and more crowded with competition, and it may seem difficult to keep up with all of the marketing trends that come with the territory.  Whether you own a small studio or...
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Small, intimate, specialized spaces for fitness are rising in popularity – and the numbers prove it. The pilates and yoga market? Sized at just over $12B. The number of Americans who belong to a fitness studio? 18.2 million. The number of CrossFit boxes as of 2018? 15,000 in 162 countries. This is good news for...
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