BFS-NYC APRIL 26, 2019

BFS-NY is our flagship Summit that attracts studio owners from throughout the United States and the world.

In this 1-day immersive and interactive conference, studios owners will:

  • Learn about the latest trends in the boutique fitness industry from iconic studio owners
  • Attend dynamic presentations that demystify fundamental concepts of business management
  • Participate in moderated round table discussions where studio owners share best practices with each other
  • Conduct 1:1 meetings with BFS Partners and discover how their products & services can help studios become more efficient and profitable
  • Network with other like-minded, ambitious, passionate and dedicated studio owners

The Summit will feature:

  • A keynote presentation
  • Four (4) panel discussions; and
  • Fifteen (15) breakout sessions

The five (5) tracks of topics that will be explored are:

  1. Marketing
  2. Retention
  3. Studio Management
  4. Staff Management
  5. Business Technology

 

Want proven techniques for turning your studio’s entire community of staff and members into a retention-, revenue- and profit-driving machine? In this hard-hitting session, Ntiedo “NT” Etuk, founder and CEO of FitGrid, will explain how to turn your instructors into your best brand ambassadors and community builders. Plus, learn proven methods to turn your clients into your studio’s biggest promoters. The result? Loyalty like you’ve never experienced before in your business, an active client-based “salesforce,” and a dedicated, engaged community that can’t wait to spread the word about your studio.
Yes, your instructors can be instrumental in helping you retain your members. In this high-energy session, Steve Feinberg, founder of Speedball Fitness, will share exactly how you can motivate and incentivize your instructors to contribute directly to your studio's growth. You’ll learn how to train your staff to deliver an in-class experience that creates an emotional connection between members and your studio that keeps them coming back. Plus, learn some key ways to teach your staff to easily promote their classes when they’re not at the gym.
Get ready to take a business-changing, experiential dive into retail fitness. In this illuminating mini-accelerator course, Emma Barry, former director at both Equinox and Les Mills International, will unpack exactly what it takes to inspire “the yearn to return” in your members. You’ll rate yourself on the boutique barometer, map your staff and member journeys touchpoint by touchpoint, learn the six steps to successful onboarding, create ruthless rituals for success, and add your special sauce to the equation. You'll leave armed with a plan and a workbook to make your members’ fitness experiences unforgettable.
Need a simple yet effective lead-generation system that will bring more members to your studio in droves? In this session, Noam Tamir, owner of TS Fitness, will break down the easy-to-replicate funnel formula he uses to generate consistent new revenue with strategic investment. Using a combination of targeted Facebook ads and special trial offers to reach his ideal prospective clients, Tamir consistently converts new members each month with continuous execution of a formulaic and dependable lead-generation system. You'll leave knowing how to implement this lead-gen engine for your studio right away.
Wondering how you’re going to fund your studio’s strategic growth? Financial expert Jay Galluzzo, managing director at North Castle Partners, will reveal the most common and successful financing strategies for studios – including self-funding, friends and family, bank loans and investors – along with the pros and cons, requirements, timing and likelihood to work for you. Galluzzo offers a unique perspective: As co-founder of Flywheel Sports, a leading innovator in boutique fitness, he understands what it takes to finance your individual growth strategy – and will share his best recommendations for doing so.
Many companies scale too quickly and add locations at a frenetic pace without first solidifying their brand and culture. The best way to survive in this competitive landscape is to get rock solid on who your company is – and your why. Amy Hochhauser, founder of multi-state-location JoyRide Cycling + Fitness, has mastered building and remotely managing high-performance teams of more than 100 instructors by making every major decision through the lens of her corporate culture and values. In this enlightening session, you’ll learn the concrete ways that JoyRide relies on its core values to more effectively manage – from hiring, to staff interactions and feedback, to customer service and more.
One of the quickest ways to pump up your studio’s profits: Add a brand-new, in-demand revenue stream. Learn several proven methods to incorporate physical therapy into your existing business model—Physical therapy is a natural extension of your health and wellness brand, which can serve existing and new members. Dr. Frank Benedetto, co-founder of ProVere Health, a multimillion-dollar company that integrates physical therapy practices into boutique fitness studios, will provide you with an action plan you can kick into high gear immediately.
Pricing is one of the biggest differentiators between successful and floundering studios. In this make-or-break session, MINDBODY University Co-creator and studio operations expert Roxy Borger will reveal how top studio owners strategically price their services to optimize revenue and improve member retention. You'll learn actionable, proven pricing strategies - and how to immediately apply them to your existing services and pricing ranges. Plus: Once you've established pricing strategies that will spark growth, discover how to simultaneously create a foundation for commitment and community.
When not one, but three, national fitness brands open locations near your studio, you might think it’s time to hit the panic button. Not so for Amy Glosser, founder of small, community-based studio BYKlyn, who faced significant competition when several well-funded studio chains set up shop on her block. In this revealing session, Glosser will share exactly how she managed to survive and thrive by carving her own niche in a crowded market. You’ll learn how to capitalize on what differentiates your studio from the big boys and how to use those strengths to appeal to your specific target market.
If you want to retain an engaged and enthusiastic team, it’s time to create an effective employee performance management plan that aligns with them and your business goals and strategies. When your staffers – studio managers, instructors, trainers and front-of-house associates – feel appreciated and rewarded for their efforts, your studio members will enjoy an even better experience from the moment they arrive. In this dynamic session, you’ll learn how to set up a performance management plan that keeps your team motivated around both your big-picture business goals and what they need to do daily, so your studio can continue to thrive and attract new members.
Is there a chance you’re paying your instructors incorrectly? That’s what happened to gym owner Gail Giavaniello – and she endured a stressful audit by the New York State Department of Labor because of it. Worker classification is extremely important in the fitness industry. As many as half of independent studios pay their instructors incorrectly by treating them as independent contractors, incurring costly, time-consuming wage and tax penalties. In this interactive session, you’ll hear Giavaniello’s story and valuable lessons learned. You'll leave with actionable steps to ensure that your business complies with current labor standards and that your accounting practices have set your business up for success.
Co-Founder, Boutique Fitness Summit
Former Director, Equinox & Les Mills
Co-Founder, ProVere & Level Up Initiative
Founder & CEO, zingfit
Former Director, MINDBODY
CEO & Founder, Exhale
CEO, FitGrid & Co-Founder, BFS
Founder, Speedball Fitness
Founder & CEO, SLT
Partner, North Castle Partners
Founder & CEO, Mind Your Body
Founder & CEO, BKYlyn Indoor Cycling
Co-Founder & CBO, JoyRide Cycling
Co-Founder & Owner, Elliptica Studios
CEO & Co-Founder, Physique 57
Owner, Brooklyn Boulders
Co-Founder & CEO, SWERVE Fitness
Founder & CEO, Fhitting Room
Area Developer, Orangetheory Fitness
Owner, TS Fitness
Co-Founder, Soul Cycle & Flywheel
Standard
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For Studio Owners/Operators/Managers

Includes access to all sessions, the Business Pavilion, Lunch and the Networking Cocktail Party

$149

Trade Pro
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For Investors, Developers, Consultants and others who provide professional services to studios

Includes access to all sessions, the Business Pavilion, Lunch and the Networking Cocktail Party

$399

Event Details
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