How to Prepare for the Next (First) Recession

Many economic experts, Fortune 500 CEOs and the International Monetary Fund (IMF) predict that the economy will slow down again this year, or in 2020. The overwhelming majority of boutique fitness studios opened their doors after the crippling Great Recession of 2008, so most owners have little or no experience operating a studio during a downturn. In this enlightening panel discussion, you’ll learn how to prepare for a tougher economy by employing smart strategies, including having a cash reserve, growing your brand equity, increasing your marketing efforts, and connecting with core customers so they stay loyal – and spread the word about your facility. The time to prepare for the inevitable recession, whenever it occurs, is now.

Session Details
  • Start Time
    12:20 PM
  • End Time
    01:00 PM
Session Speakers
Founder & CEO
Core Pilates NYC
Co-Founder & Former Owner
SWERVE Fitness
Co-Founder & CEO
Orangetheory Fitness
Area Developer