Amanda Freeman is the Founder and CEO at SLT (Strengthen Lengthen Tone). SLT has 25 locations in NY, NJ, CT, MA and PA; over 175 instructors and staff and generates roughly $20 million in annual revenue. She is also the Co-Founder of Stretch*d, a one-on-one assisted stretch space that poses the question “Why stretch yourself, when we can do it for you?” to all kinds of tight New Yorkers.
A graduate of Duke University and Harvard Business School, Amanda began her career as a market researcher, consultant and trendforcaster at The Intelligence Group and CAA (Creative Artists Agency). In 2007, Amanda co-founded Vital Juice, a health and wellness daily e-newsletter focused on delivering the latest in trends, research and tips in the areas of fitness, beauty, nutrition and wellness. Having amassed over 250,000 subscribers in top-tier cities and growing at an annual rate of 150% a year, Amanda sold her stake in the company to Tasting Table in 2012.
Amanda started SLT in 2011 because of a personal quest for a group fitness workout that got her the results she was seeking…long and lean muscle-tone. She started Stretch*d in 2018 because she observed the drastically different approach clients had to self-stretching (avoid) and one-on-one stretching with a trainer (more, more, more).
Amanda is also an angel investor with a particular focus on female founded businesses and health and wellness brands. Her investments include: Female Founders Fund, The Wing, Carbon 38, Wthn, Talent Hack, Alma, The Wonder and 305 Fitness.