Chris Gallo is the VP of Business Development of ClubReady Inc. Chris is the co-Founder and former CEO of O2 Fitness, which has evolved into a successful 30 club chain over the last 17 years. Gallo was part of the original foundation of ClubReady and joined the organization in its first year in 2007 while owning and operating HealthClub Development Company, a small consulting and fitness member research-based business. Gallo’s Master’s thesis at UNC Chapel Hill was based on Exercise Psych and Adherence. This propelled him to years of speaking engagements at IHRSA conventions & webinar series; and also authoring cover stories on Member Satisfaction, Fitness Sales Psychology and Exercise Adherence Psychology in both CBI and Club Industry magazines while partnering with Les Mills, Advanced Health Solutions and IHRSA. Currently, this research is conducted and presented for existing ClubReady Franchise groups.