THE IDEA FOR SWERVE: As former collegiate athletes working in the finance world of New York City, Eric and his two partners found that taking out clients to boutique fitness classes created a bond among the group that wasn’t possible in the usual wining and dining setting. Not only did this camaraderie remind them of their days of team sports, but they knew it could have a positive effect on individuals and groups alike. They knew this effect would be maximized in a truly team-based environment, so they turned this concept into a fitness experience for people looking to achieve maximum results, efficiently, while connecting with others and having fun.
As Founders, their goal is to shift the focus of fitness from “me” to “we” by using the team-based cycling workout to harness the motivation, community, and accountability that make for an elevated experience. Together, We Ride!