Tracey Wyres is the Marketing Director of Oregon-based indoor cycling brand, StarCycle. She brings a wealth of knowledge from her eight years of experience working at the headquarters of some of the industries’ top fitness franchise brands. She spent five years supporting brand and studio growth at barre3, where she helped open close to 100 barre3 studio locations as well as create marketing campaigns and tools for all open barre3 studios. Since 2017, she has worked as Director of Marketing for StarCycle and is currently supporting the brand during a period of national expansion with new locations opening soon in Washington, Texas, and Oregon. Tracey believes in utilizing operational KPI’s as the benchmarks for studio marketing planning and finds working with individual studio owners across the country the most rewarding part of her job.